Dead Or Alive

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Pete Burns is an enduring oasis of originality and wit in the increasingly dull world of pop music. As the outrageous driving force behind Dead Or Alive, Pete is one of the very few gay pop stars to represent the queer community with any sense of flair or authenticity. If Boy George would put down that bowl of ice cream and do something apart from making bad house records under a seemingly endless stream of aliases, he might actually provide Pete with some competition. I’ve also become increasingly fond of George Michael as he has transformed into a fat drug addict with a beat fetish. However, the boring nature of his music negates his fabulous image. That leaves us with a pack of pathetic cunts like Will Young, Mika, Rufus Wainwright, Elton John and Anthony Callea. They should all be locked away in a soon to be demolished building as a public service to the gay community. In a gay pop star battle royale, Pete Burns would be the only queen left standing.

Pete’s detractors usually refer to the fact that he was married to a woman for 25 years before coming out, ridicule his supposed plastic surgery addiction and claim that he has been milking one song ("You Spin Me Round") for almost a quarter of a century. I would reply by pointing out that Pete has had the same gender-bending image since day one. The videos for early Dear Or Alive songs are so overtly gay that I can hardly believe they were ever shown on prime time television. Pete is far from the only gay man to have been married before coming out and he has been incredibly open about his sexuality since meeting his long term boyfriend. As far as the plastic surgery comments are concerned, any ageing diva worth their gay fanbase has been under the knife. If anything, Pete's changing visage only adds to his fabulous allure. The final criticism is interesting because it appears to be quite valid. That is, if you are unaware of the fourteen #1 hits Dead Or Alive have scored in Japan since “You Spin Me Round”.

Pete Joins The Hit Factory

Pete Burns was encouraged by a promoter to form a band based solely on his outrageous image. Dead Or Alive came together in 1980 and surprised everyone by actually being rather good. After releasing several independent singles, the group were signed to a major label in 1983 and released their debut album, “Sophisticated Boom Boom”, a year later. That album is best known for its incredibly glamorous cover and the band’s interpretation of “That’s The Way (I Like It)”. However, it was Dead Or Alive’s second album, “Youthquake” that shot Pete Burns to stardom. “Youthquake” was the band’s first album with SAW and remains one of the hit factory’s best productions. The tracks are uniformly excellent and the ubiquitous “You Spin Me Round” is just as glorious today as it was in 1985.

Pop Culture Icon

The band’s next album, “Mad, Bad And Dangerous To Know”, was also produced by SAW but represented a shift towards an even more extreme image. It was around this time that Pete Burns’ outrageous behaviour transformed him into a legitimate pop culture icon. Some highlights from the album include Pete worshipping at satanic altar on the single cover of “Something In My House”, the gothtastic “Hooked On Love” and the jaw dropping video for “I’ll Save You All My Kisses”, which redefines camp. Dead Or Alive sadly parted ways with SAW in 1988 due conflicts over creative control but Pete and the boys returned to the pop scene a year later with “Nude”, which contained the singles “Turn Around And Count 2 Ten” and “Come Home With Me Baby”. The album was a relative failure in the UK , US and Australia but was astonishingly successful in Japan and paved the way for a string of Japan only releases.

  

  
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Fan The Flame 

Dead Or Alive's success in Japan is nothing less than extraordinary. If Wikipedia is to be believed, the band has scored nine #1 albums in Japan and seventeen #1 singles. I'm sure these were #1 hits on the Japanese International Chart but that makes the achievement no less impressive. Dead Or Alive's first Japan only album was 1990's excellent "Fan The Flame (Part 1)". The album marked a departure from the band's usual output in both sound and lyrics. The sound had evolved from the typical Hi-NRG beats of their early material to explore a richer sonic pallet. The result is something akin to Stock Aiken Waterman on acid. I particularly love "Unhappy Birthday" with its darkly amusing tale of a fucked up birthday party. The theme of shitty celebrations continues with "Blue Christmas", the band's very first ballad. Pete even honours La Toya Jackson in the video for the album's lead single, "Your Sweetness Is Your Weakness"!  "Fan The Flame (Part 2)" was not officially released but has been leaked and is widely available. 

Nukleopatra

It took several line-up changes and five years until the release of "Nukleopatra", which was not only released in Japan but also found its way to Australia and a couple of other countries due to the popularity of the club hit, "Sex Drive". "Nukleopatra" is surely one of the campest recordings ever released and shows off the band's fabulous new dance pop sound to great effect. The album was Pete's first since leaving his wife and officially coming out, and these events are reflected in the lyrics. For example, the title track sends up Pete's gender bending image with a fabulous lyric about forming a "she-male race", while "I'm A Star" contains hilariously bitchy lyrics about George Michael and Take That. "International Thing" is a more straightforward dance pop song, while "Sleep With You" is a down and dirty slut anthem. Throw in the international club hit, " Sex Drive " and the band's cover of David Bowie's "Rebel Rebel" and you have one of the most enjoyable pop albums of the 1990s.

Fragile

Dead Or Alive released "Fragile" in Japan in 2000 and, rather predictably, it hit #1. The first single, "Hit And Run Lover" also reached the top spot and the video clip is a thing of beauty. "Fragile" is predominantly a remix album but also includes several new tracks. The new tracks are interesting and find the band experimenting with a harder club sound. "Fragile" is a very good record but there is more filler than killer. Nevertheless, "I Paralyze" is something of a club stomper, while "Isn't It A Pity" provides another commentary on his evolving image. Pete's talent for witty lyrics are on full display with several funny lines. The album's best pop song is the anthemic "Just What I Always Wanted", which is more than a little autobiographical.

Time For A Comeback

It has now been almost a decade since Dead Or Alive released their last completely new studio album. There have been greatest hits compilations, remix albums and various re-releases of "You Spin Me Round" to keep fans satisfied but it is high time that Pete made a proper comeback and put all the pretenders back in their place. The pop world needs Pete Burns in all his outrageous glory. 

- Mike

 
  

 

 

 

 

I'll Save You All My Kisses (1987)

Hit And Run Lover (2000)

 

 

 

 

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